Veteran journalist Linda Jones led a panel on how to cover diversity UCO Media Ethics Conference.

Selected tweets and tips from the discussion:

• Know the language and standard greeting of the people you’re covering.
• Keep an open mind.
• Watch out for labeling.

• Traditions are different. People think differently aren’t necessarily wrong.
• You may not share the belief system of the person you’re interviews, but you can’t interject your beliefs into the story.

• Ask, “What is your heritage,” not “Where are you from?” You can’t tell just by looking at someone.
• Use social media to reach more people, but don’t rely on it.